Yesterday it became public that #Bluesky has secretly got an additional 100 million US$ investment from venture capital investors. They kept it hidden for almost a year.https://techcrunch.com/2026/03/19/bluesky-announces-100m-series-b-after-ceo-transition/VC money generally requires a serious return on investment, so they must have plans to extract it from users, and, so it seems, from advertisers.If it wasn't clear yet, the path to #enshittification lies ahead. It is also clear from the @fediversereport that the AT protocol itself doesn't guarantee the avoidance of centralisation, or these kinds of extractivist business models.Can we please help our friends who are at BS wake up from the inminent dangers? And while at it, help them join the Fedi. Have a good Friday #NoVC #rtm @DigitalCoup