Here we go again, trying to reinvent the wheel, though in the case of Xbox, that might actually be necessary. You can't do this, Microsoft, if you keep firing the developers. And opening up the Xbox-to-PC ecosystem isn't going to make up for that loss.Booty: “[We] want people to have a reason to get on board with Xbox, we want them to have a reason to buy an Xbox, [and] to be an Xbox fan.”VGC: Xbox’s latest decision to make some of its games exclusive again will not extend to multiplayer or live service titles https://www.videogameschronicle.com/news/xbox-multiplayer-and-live-service-games-will-still-be-multiplatform-going-forward-matt-booty-says/ #Microsoft #Xbox

Okay, so she didn't say "console." She said "company." How is she going to pull this off?- Piggybacking off other platforms has already been tried. It generates money, but it's not the answer.- Creating another Xbox - an AI one - is no guarantee that the brand will be revived in an age where console are less relevant. This isn't the answer either.“'My mandate is not 30% accountability margin', she explained. 'It’s not enterprise software margins. It’s to be the number one gaming and entertainment company, and that’s what we’re going to go do'."VGC: Asha Sharma says she wants Xbox to be ‘the number one gaming and entertainment company’ by 2030 https://www.videogameschronicle.com/news/asha-sharma-says-she-wants-xbox-to-be-the-number-one-gaming-and-entertainment-company-by-2030/ #Xbox #Microsoft